Business Strategy & Decisions
Evaluating a Companys Resources, Capabilities and Competitiveness
The analysis of a company situation evolves around six questions. Identify
and describe the nature of each one of them. Why is each one of these
We chose to invest $100,000 in Microsoft on February 1st. The price for one share on that date
was $29.79 which allowed us to buy 3356 shares for $99,975.24, with $24.76 cash remaining.
On February 14th, a dividend of $0.20 was paid out, then on March 30t
Chapter 8 - Corporate Strategy: Diversification and the Multi-business Company
Non-diversified company A company concentrated on a single line of business activity
- Less ambiguity about who we are
- Important competenci
Chapter 7 - Strategies for Competing in Foreign Markets
Strategy options for entering and initializing international operations: exporting, licensing,
franchising, acquisitions, greenfield ventures, allowances and joint ventures.
Franchising franchiser li
Chapter 6 - Strengthening a Companys Competitive Position
Supplementing the chosen competitive strategy: other important business strategy choices
(a) Whether and when to go on the offensive
(b) Whether and when to employ defensive strategies
(c) When to
Chapter 5 - The Five Generic Competitive Strategies
1. Identify and describe the two most important issues to be considered when determining
differences among competitive strategies.
(a) Whether a companys market target is broad or narrow
(b) Whether the
Chapter 3 - Evaluating a Companys External Environment
1. Identify and describe the nature and components of a companys macro-environment.
Also, describe the overall nature of the most strategically relevant factors outside a
companys industry boundaries.
Chapter 2 - Charting a Companys Direction: Vision and Mission, Objectives, and Strategy
1. The process of crafting and executing a strategy is a five-phase managerial process. Identify
and describe each one of these phases.
2. What is the difference betwe
Chapter 1 - What Is Strategy and Why Is It Important?
1. Identify and describe the three central questions managers face when thinking strategically.
What is our present situation?
Where do we want to go from here?
How are we going to get there?
Dr. Jos Goris
15 January 2012
A Guide to Case Analysis
A use case is a representation of events and organizational circumstances
surrounding a particular managerial situation. Through case analysis, students can practice
What Is Strategy and Why Is It Important?
2/7/12 12:06 PM
Identify and describe the three central questions managers face when thinking strategically.
What is our present situation evaluate industry conditions, strength weaknesses,
basically assess where