Academy of Finance 1
November 1, 2011
Investing in the Stock Market
I chose to invest $1000 LeBlanc dollars in PepsiCo stock for a number of reasons. I
originally wanted to buy stock in just Aquafina bottled water, bec
Stock- share of ownership in a company
Companies (corporations) sell shares of stock to raise money to
Initial selling of a stock is called an IPO (Initial public
offering) Go Public let people buy it
Find net worth, usu. billions.
Review International Trade Exam
LDC: least developed countries- third world
Contexting: how much verbal input a country has vs non-verbal
Ethnocentrism: if its different from you its weird. Like your own culture
not anything outside of that
3 major factors to consider when planning a global marketing
1. The Marketing Environment:
a. How might the nations geography affect the products
b. Does the nation have a stable economic system?
c. How might social and cultural differences
Insurance- a way to guarantee your financial protection (life, future) against risk.
Insurance helps you maintain your way of life, without it one mistake/accident could destroy
your financial plans.
The Four Major Types of Insurance most people should ha
Index- a statistical measure of a portfolio of stocks representing a certain portion
of the overall stock market. Ex: DOW Jones and S&P 500
Today we use a number of indexes to determine the direction of the market.
Dow Jones Industrial Average Index- the
*all bonds have a par rate (purchase price/ amount loaned), coupon rate (interest it will pay
monthly, quarterly, or annually) and a maturity date (when the debtor no longer has to pay out
Coupon Bonds: (Corporate bonds, treasury bonds, and Muni
Marketing- the process of getting goods/services from the producer to
When a company markets a good it needs to focus on the following
1. What will they sell?
2. How much will they sell?
3. How will they get the product to
Credit- someone is willing to loan you money (principle) and you in turn have to
repay it with interest.
The most important factors in getting a loan is the annual percentage rate (APR)
(The amount of interest you would owe on a yearly basis) and the term