Business level strategy
How do we compete?
-pertains to each business unit or product line
functional level strategy
How do we support the business-level strategy?
-pertains to the major functional departments within thebusiness unit
-involves all major f
A leadership perspective that attempts to determine the personal characteristics that
great leaders share.
A leadership perspective that attempts to identify what good leaders do - that is, what
behaviors they exhibit
responsibility of middle managers such as the head of major divisions or functional units
-middle managers focus on actions its division must take in order to fulfill its part in the
strategic plan set by top management
Start up stage of growing a business
main problems in this stage are producing the product or service and obtaining
Main question is:
Will it survive?
survival stage of growing a business the business demonstrates that it is a workable
Marketing an organizational function and a set of processes for creating,
communicating, and delivering value to customers and for managing customer
relationships in ways that benefit the organization and its stakeholders
is the art a
Level 5 Leadership
A combination of strong professional will (determination) and humility that builds
Pseudo transformational Leaders
Leaders who talk about positive change but allow their self-interest to take precedence
The process of initiating a business venture, organizing the necessary resources, and
assuming the associated risks and rewards
Small business a business that is independently owned and operated, is organized for
profit, and is not dominant in its field o
Any money invested by owners or by those who purchase stock in a corporation is
considered equity funds.
Equity financing consists of funds that are invested in exchange for ownership in the
isa group of companies or people that i
6 steps of the decision making process
1. recognition of decision requirement
2.diagnosis and analysis of cause
3.development of alternatives
4.selection of desired alternative
6. evaluation and feedback
directive -prefer simple, clear-cu
Create a communication plan (see Table 1) that
includes the following information:
The key message: What is hoshin kanri? What are
the top-level strategies? What are the employees
roles in helping achieve the goals?
The target audience: Managers, superv