Jordan Brand Client Based Project
On August 1 2016, in Ann Arbor, Nike, Inc. and the University of Michigan resumed the
partnership after an eight-year hiatus. Nike will pay the university at least $173.8 million through
Analyzing a companys competitive strength and cost structure
Two best indicators of how well a companys strategy is working are
(1)whether the company is achieving its stated financial and
strategic objectives and (2) whether the company is an aboveaverag
Case study: social strategy at Nike
What defines a stakeholder?
A stakeholder in an organization is any group or individual who can affect or is
affected by the achievement of the organization's objectives.
How do stakeholders vary in their salience?