C H APTE R 3
ocial media have revolutionized how companies
communicate with, listen to, and learn from
theircustomers. The volume of information gen-
and its customers the immediacy of instant chat and
Developing Marketing Strategies and a Marketing Plan
True / False Questions
1. Strong supplier relations and efficient supply chains help firms such as Walmart to
achieve operational excellence.
2. To build a sustainable competitive
Bond a promissory note issued by a business or a governmental unit
Treasure bond Bonds issued by the federal government; sometimes called T-bonds or government
bonds. Treasury bonds have no default risk
Corporate bond debt issued by corporations and e
Baumol model- provides insights into the optimal cash balance. The model balances the opportunity
cost of holding cash against the transaction costs associated with obtaining cash either by selling
Total carrying cost- is equal
Going public: refers to a private company's initial public offering (IPO), thus becoming a publicly traded
and owned entity. Businesses usually go public to raise capital in hopes of expanding; venture capitalists
may use IPOs as an exit strategy - that i
Individual Case Study Report
The Prescott Winery Case Study
Maximum Points: 25
There are three parts to this individual case study be sure that you answer each part
completely. You may answer these questions directly into this Wor
Capital budgeting- Process of analyzing projects and deciding which to accept and include in capital
Regular Payback Period- Number of years required to recover a projects cost.
Disco Payback Period- Similar to payback period but it discou
Working capital: The capital of a business that is used in its day-to-day trading operations.
Net working capital: Current assets minus all current liabilities.
Net operating working capital: used to measure operational liquidity of a business. This measu
Proxy a document giving one person the authority to act for another, typically the power to vote
shares of common stock
Proxy fight an attempt to take over a company in which an outside group solicits existing shareholders
proxies, which are authoriza
Project Cash Flow- Differences between the cash flow of firm will have if it implements the project.
Accounting Income- Income defined by GAAP.
Incremental Cash Flow- Company cash flow with the project (minus) companys cash flows without the
Weighted average cost of capital, WACC the weighted average of the after-tax component costs of
capital debt, preferred stock, and common equity. Each weighting factor is the proportion of that type
of capital in the optimal, or target, capital struct
Risk in general a hazard; a peril; exposure to loss or injury - defined as exposure to the
chance of an unfavorable event
Stand-along risk the risk an investor takes by holding only one asset
Probability distribution and its relation to risk a listing
The Economy in Brazil
Brazil is the largest county in Latin America with 3,290,000 square miles, 4,650 miles of
coastline and bordering 10 other countries. Brazil is the 5 th largest country in the world
and it has the largest economy in Latin America. In
Decisions about product offering (9&10)
HP Inc. addresses each of the five products levels. The main level which is the core
benefit depends on the product category the costumers needs, either consumer or
commercial. If is consumer, the
MSG Management Study Guide. (n.d.). Retrieved July 02,
Six Reasons Media Strategy Should Come Before Creative.
(n.d.). Retrieved July 02, 2016, from
What is TONE?
SOM 301 Labs
As cited on the Purdue OWL website (2010),
Tone in writing refers to the writers attitude
toward the reader and the subject of the
message. The overall tone of a written message
affects the reader just as ones tone of voice
Thinking about the
SOM 301: Spring 2015
Planning Stage Reminder
What is purpose of the document?
What is the objective (ideal next step)?
Who will read the document?
What does the reader already know?
What does the reader not know?
Letter, & Elevator
Review for SOM 301 Labs
What to Include on Your
Jones, Adam. "Welcome to Market Realist." McDonald's Is Set to Release Its 2Q15 Earnings.
Market Realist, 20 July 2015. Web.
McDonalds turnaround plan
McDonalds (MCD) restructured its business segments to enable better focus on each segment,
Marketing Midterm Study Guide
Marketing: The activity, set of institutions, and processes for creating, capturing, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Chapter 2 Key
The _ strategies assume that people are rational and follow their own self-interest.
B. Normative re-educative
Palmer - Chapter 02 #1
In the _ image, the assumption is that change managers are able to intentionally shape the
organization's capabilities in particular ways.
Palmer - Chapter 02 #13
full file at http:/testbankeasy.com
Introduction: Stories of Change
Multiple Choice Questions
1. (p. 2) The CEO of Hewlett-Packard that managed the merger with Compaq Computers and
who was eventually removed from the post as a result of the mer
The beer game stimulation helps us understand the importance of having a strategy
when we are making decision in the supply chain aspect of a company and understand
in a stimulation the bullwhip effect. In this particular exercise we are assigned
1. Classifying B/S Accounts
Classify each of the following accounts as it would be reported on a B/S
(CA=current asset, CL=current liability, SE=stockholders' equity,
NCA=noncurrent asset, NCL=noncurrent liability):
For following transactions of ZZZ Bowling Inc. in July, determine if revenue is recognized in July and indicate the amount.
Otherwise, explain why revenue is NOT recognized in July:
Amount or explain why
1. The Goal of Financial Management
Is a process that enables a business to direct, plan, organize, monitor and
control the financial resources of the company. It involves using the
management principles in the financial activities such as purchases, sale
SOM 301 Labs
When to cite
How to cite in SOM 301
Image by Dave Foord from www.toondoo.com.
The Basics: Plagiarism
Thank you, Common Craf