Site Visit Instructions
Site Visits will consist of you choosing one long-term care facility in your community and
visiting/interviewing key staff to ascertain the core operation, administrative, and fiscal
components of the program. Upon completion of th
HCMG 4401: Market Analysis Checklist
There are three (4) parts to this market analysis project. Each team will choose either a primary
care facility/organization or a long-term care facility/organization. Each team will provide the
following in the Team F
Chapter 1 & 2
Review syllabus and ALL
requirements for clarity of
expectations and understanding
of the course
Each student will have an active part in the preparation of the presentation and in the
presentation in class. The presentation should have a defined presentation format developed in
PowerPoint. The team should decide on the type o
Community Needs/Market Demand Assessment Summary Report
The purpose of a summary report is to give the reader(s)/managers/committee a brief synopsis of
the teams plan for either a primary care facility or long-term care facility.
Overview of U.S. Healthcare System
Chapter 1 Learning Objectives
Identify five milestones of the hospital system and their importance to health care.
Identify five milestones of public health and their importance to health care.
Identify five mi
COMMUNITY NEEDS/MARKET DEMAND ASSESSMENT DIRECTIONS
AS A TEAM:
1. Read the scenarios.
2. Choose a facility; primary or long-term care.
3. Choose a geographic location for the primary or long-term care facility.
4. Community Needs/Market Demand Assessment
Laws are used for public policy and to protect society
Nursing home litigation has been on the rise
Laws can be classified in several different
Personal liability may be ascribed under certain circumstances
Long-Term Care Policy: Past, Present, and Future
Overview - 1
Public policy deals with issues that the government thinks must be addressed
Policy can come from different sources
Unintended consequences can occur
Historically, LTC policy has been
Responding to the External Environment
Overview - 1
Closed system and open system are two management approaches
Effective management requires the open system approach
Stakeholders as constituents have certain expectations
Governance must define
COMMUNITY NEEDS/MARKET DEMAND ASSESSMENT MODEL
DIRECTIONS: Please fill out this market analysis model before completing your summary report on
the teams chosen facility. Be sure to include rates (%) where required. Failure to fill out any or all of the