Scoring A Career
Internships offer an inside track to entry-level positions.
Competition for jobs in sports broadcasting is fierce.
Many TV sports anchors work several years in small markets for small paychecks.
Choosing and Preparing
Sports and Entertainment Promotion
Velocity Sports and Entertainment
promotional agency that specializes in sponsorship and event marketing
focuses on the cross-promotional opportunities offered by sports and
Choose the Channel
The term TiVo refers to both the service and the companys digital video recorder.
trying to distinguish itself from competitors
can view assorted clips free of charge
stream digital music
The Marketing Game Plan
Anschutz Entertainment Group (AEG) is a key player in movie exhibition
AEG dominates specific markets
second largest promoter of live events in the U.S.
AEG sells more than $500 million in tickets annually
The Economics of Supply and Demand
Wheaties cereal discovered by accident
first featured star was fictitious
Lou Gehrig was first actual star featured
many athletes make it a career goal to be featured on the box
in 1999, women in sport
The Product Is Sports and Entertainment
Brad Pitt has used his fame to draw attention to those in need.
children with AIDS in Africa
the plight of Haitian children
global poverty conditions
helped sponsor architectural competition
Selling Sports and Entertainment
A small community can host a huge entertainment event with the right help.
corporate or organizational sponsorship
related events held in conjunction with the concert
tiered ticket prices
Miami Heat is one of the top customer service and sales-driven organizations in the
sports and entertainment industry.
tech-savvy promotional sales strategies
highly targeted promotions to existing fans
Hit a Home Run with Customers
U.S. teenagers spend $175 billion annually
teens are trendsetters and early adopters
teens offer a potential lifetime of purchasing for the products they start to use when they
in an effort to ob
The Wide World of Sports and Entertainment
while a high school student, began a broadcasting career
at 19, she was the youngest person and the first African-American woman to anchor the
news at Nashvilles WTVF-TV
in 1986, The Oprah
Sports and Entertainment Means Business
one of the largest music content providers
cost savings achieved through outsourcing of manufacturing
in 2005, income grew due to legitimate sales of digital music
the music industry embrace
What Is Sports and Entertainment Marketing?
A determined athlete
A supportive family
Describe the basic concepts of marketing.
Explain the marketing mix.
Define the six core standards of marketing.
patented a nonresidue adhesive used to attach plastic bags to the seat backs in sports
advertiser literature stuffed into bags
winning game pieces an incentive for attendees to look in bags