Portakabin: How the Role of Marketing Drives Business Forwards
1. Describe how a business such as Portakabin uses marketing to drive business.
Essentially Portakabin uses many of their marketing tools to find business and keep the business
that they do ha
1. What do we mean by convenience product, shopping product, unsought, and specialty
Convenience Product: Inexpensive, routinely purchased products that consumers spend
little time and effort in acquiring.
Examples: Soft Drinks, Food,
Question 01: Why is pricing so important to companies?
Pricing is a key factor in producing revenue for the firm.
Revenue = price * quantity sold
There are only two ways for the firm to increase revenue: increase the price or increase the
1. What is a marketing channel? What are some of the marketing functions performed by
distributors (Sorting, breaking bulk, maintaining inventories, maintaining convenient
locations, provide services).
A marketing channel is an organized system
3. In many (if not most) circumstances, cutting prices to increase sales volume is not a good idea.
Explain why this is so. What are some alternatives that are preferable to cutting prices?
In many (if not most) circumstances, cutting prices to increase s
1. What are some of the challenges and opportunities of marketing in todays economy
(for example, power shift to customers, massive increase in product selection,
audience and media fragmentation, shifting demand p
Do you agree with Russells Cycling and Fitnesss choice of advertising media? Is Russells
hitting its target market in the proper fashion?
I agree partially with Russells choices of advertising media. Russells should do advertising
on Radio still. But,
Sonoco Products Company
Perform a brief SWOT analysis.
They own many of the patents for their inventions, products, and process innovations.
Salsa Dog, Where The Dog Bites Back
Salsa Dog sells exclusively Nathans hotdogs
Offers home and business delivery which fosters additional business.
Locally owned business
Both locations, historical district and libra
Study Guide-Marketing Strategy
What are some of the challenges and opportunities of marketing in todays economy
Power shift to customers- caused by increased access to information
Massive increase in product selection- the variety/assortment o
What do we mean by push and pull strategy?
Alongside the issue issue of promotional goals and objectives, the firm must also
consider its promotional goals with respect to the supply chain. In essence, the firm m