Module 4, the focus is on the factorproduct relationship and the single
variable input case and single product case.
In Module 5, we look at two (or more)
Agribusiness firms generally
engage in production
Production is the process
by which resources are
transformed into products
or services that are used
in other production
processes or consumed.
Consumer Behavior and Demand
Goal: Cause you to be a better consumer
Many consumer decisions are based on
theory and experience:
Better theory will help you process information,
use your experiences, and decide.
What is the objective of buying s