Chapter 5: Understanding Consumer Behavior Lists Purchase Decision Process
1) Problem Recognition 2) Information Search 3) Alternative Evaluation 4) Purchase Decision 5) Post-purchase Behavior
1) The amount at stake 2) The probability that yo
Exam 1: Stories
Fun to know things
Ice cream flavors and the million dollar question.
Effects of increasing or decreasing exchange.
Bowing let go of 5,000 workers to reduce cost because of less exchange.
Liditz- Animal Trap C
6. joint vag r
d. foreign assembling
e. contract assembling
Within the buying center, deciders are people who:
. , V
. f havejthe formal authority and responsibility to select the supplier and negotiate the terms o
An organizational function and a set of processes for creating, communicating, and delivering value to
customers and for managing customer relationships in ways that benefit the organization and its
The trade of things of value between buyer
Exam 1 Review Ch. 1 Marketing: Using exchanges to satisfy needs. o Paying attention to customers needs and wants. o Developing a plan to meet those needs and wants before. o Beginning the other business activities. o Focuses on discovering and satis
Marketing Final Exam Study Guide
1. Why study Marketing?
a. It is everywhere
b. A lot of job in marketing. 25-30% of all jobs involve marketing.
b.i. Even during bad times, good people are in demand.
c. Marketing cost a lot of money- part of the mo
Do not open this booklet until instructed to do so.
Darken the correct answer to each of the questions on the answer sheet. If you have any questions, please ask
the proctor. When you have completed the
Week 2: Exam 2
Chapter 6: Understanding Organizations as Customers
Business Marketing: is the marketing of goods and services to companies, governments, or notfor-profit organizations for use in the creation of goods and services that they can produce and
_is an organizational function and process for creating, communicating
and delivering value to customers and for managing customer relationships
in ways that benefit the organization and stakeholders
Ch.4 1. Ethics Moral principles and values that govern the actions and decisions of an individual or group. a. Are ethics situation? Yes 2. Deceptive ads Volvo station wagon being run over by a monster truck and survives while the competition is cr