1.
H 0 : =5000
H 1 : 5000
95% CI for
=5
= 4937.074, 5284.680
$5000 is within the CI of 4937.074 and 5284.680; therefore, at
=5 , we do not reject the
null hypothesis.
2.
H 0 : =50
H 1 : 50
is not specified in this problem, assume 5%
Since the p-value i
Exercise 8
EXERCISE 8
1. Run a stepwise logistic regression model to select the variables from the above
mentioned independent variables using probability to enter and stay as 0.05.
a) Which variables are selected in the stepwise model? (2 points)
The Res
Exercise 7
Questions:
1
Build a regression model using Y as dependent and X1-X7 as independent variables.
a) Is the overall regression model significant? What percent of the variance is being
explained by the model? Report. (1 point)
The overall model fit
Exercise 6
Individual Exercise 6 (10 points)
1. Build a simple regression model to predict Concrete compressive strength by Cement
(component 1). Now, in this context, explore various options and answer the following
questions:
a. Is the coefficient for C
Amazon is a company like no other. They have gone from selling books online to distributing all
types of goods and services. Amazon does an exceptional job of assessing their customers needs. For
the busy consumer, they offer free two-day shipping with th
Branding in the Age of Social Media by Douglas Holt, is a very timely piece. With all the advancements in
social media, it is extremely difficult for companies to keep up. The most interesting part of the article
for me was the idea of the rise of crowdcu
Many firms offer a wide variety and deep assortment of products in their portfolio. Which of the
following IS NOT one of the reasons or advantages associated with offering a large portfolio of
products?
1.
a. pricing consistency across brands in the portf
With respect to the consumer buying process, _ occurs only when the customer's ability and
willingness to pay for specific products backs up the wants for those products.
a. information search
b. satisfaction
c. a need
Correct.
d. demand
e. a want
With re
Amazon Case Questions
1. What business is Amazon in? Is it spreading itself too thin or is it well positioned for the
future?
When you first think about what business Amazon is in, many would say e-commerce. I
too immediately thought e-commerce or retail.
Individual Exercise 1
Individual Exercise 1 (10 Points), MKTG 5733
1. You plan to analyze this data using JMP. But, you must think hard about what is the
measurement level for each variable. Fill-in the following table and turn it in is as a
part of your
Individual Exercise 11
Individual Exercise 11 (10 Points)
PART A (5 Points)
1. Based on Scenario3:
Total Number of Customers: 10,000; Retention Rate: 85%; Year 1 Revenue per customer: $250
Year 2+ Revenue per customer: $300; Annual Cost/Customer: $40; NPV
1. To test this, I can use a two-sample t-test for the variable DemAge against the grouping variable
TargetBuy. The hypotheses are as follows, where yes represents clients who purchased
organics and no represents those who have not:
H 0 : Yes= No
H 1 : Ye
Question 1:
a. This is not an accurate claim. If the distribution of goals is continuous and normally distributed,
the probability that the teams goals will be between 24 and 34 goals is 68.26%. We know that
for standard normal distributions, the probabil
Part 1:
a. Probability of number of orders placed between 4 and 12, inclusive.
= P(4)+P(5)+.P(12) = 0.264, or 26.4%
To find this probability, I used the Analyzedistribution function in JMP
for the variable Total LTD Orders. Then I used the probabilities i
Individual Exercise 3 (10 Points)
1. A Soccer championship team data set shows that the distribution of goals is continuous and
normally distributed with a mean of 29 goals. and Standard Deviation is 5 goals.
a
A sports magazine claims that 80% of the tim
11614842
Individual Exercise 12
Individual Exercise 12
Joe kim
11614842
Individual Exercise 12
11614842
Joe Kim
Joe kim
11614842
Individual Exercise 12
Joe kim
11614842
Individual Exercise 12 (10 Points)
Data Set Information:
You will work with Churn data
Exercise 9
Individual Exercise 9 (10 Points)
a. Are the averages for NetRev statistically significantly different for those who received the
discount versus those who did not? What do these averages imply for the marketer?
(2 point)
The ANOVA results indi
Exercise 10
Individual Exercise 10 (10 Points)
1. Run a Wards method with standardization options on all of the base variables.
Explain the results. Look at the dendogram (make sure you change dendogram scale
to distance and select color clusters), scree
Exercise 2
Individual Exercise 2 MKTG 5983 (10 Points)
1. Calculating probabilities, checking independence of events, etc.
a. The variable Total LTD Orders in the data refers to number of orders placed by the
customer till date in his/her lifetime with th
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_
FORM 10-K
_
(Mark One)
x
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2015
or
TRANSITION REPORT PURSUA