_ is often used as a catch-all word to identify solutions a marketer provides to its
Something is considered a _ if it is a tangible item.
Something is considered a _ if it is an offering a customer
1.) According to the textbook social responsibility means that organizations are a part of a
larger society and accountable to that society for their actions, (pg.100). As the worlds
largest automobile manufacturer, Toyota has meet the profit expectations
February 15th, 2015
Module 4 Assignment:
1.) By using the method a survey of a cross-section of internet, the opinions of many
different people will be taken into account. Both users and nonusers of Carmex will
March 4, 2015
(C) handheld manual can openers - decline stage. Please explain why you offered
a.) According to the textbook The growth stage of the product life cycle is
characterized by rapid increase
April 12, 2015
1.) Xerox uses several steps of the personal selling process to focus on creating value for its
customers. Once potential clients are identified, a sales representative prepares for a
Marketing 3131 E
Chapter 1 Ethics Exercise
1. Rani Pharmaceuticals shouldnt share their mailing list because its unethical.
Their customers trust them to give them their personal information in regards that
they will protect their information and not give it out.
2. I do
Chapter 2 Ethics Exercises
1. I dont believe that marketing to the younger audience unethical because its more
of a matter of taste. They are not hurting anyone by doing so its more an issue
with the consumer taste or preference to let their 10 to 16- yea
January 30th, 2015
When looking to purchase a new cell phone the most important attributes for me are
display quality, messaging, and camera quality. This is mainly because I rely on my phone for
Marketing: Chapter 6: Consumer Buying Process
Stages of the Consumer Buying Process
The 6 stages are:
Problem Recognition(awareness of need)-difference between the
desired state and the actual condition. Deficit in assortment of
The traditional PLC has four
stages - _, _, _, and _.
Introduction, Growth, Maturity and Decline.
In PLC, there may also be a fifth
stage called _
A key addition to the NPD
concept is that there's typically a
_ in place at the end of eac
Module 2: The Company Notes
About TOWS Analysis
Situations or changes in the market or
global economic environment which
could hurt your companys position.
Unserved or poorly served markets in
which your compan
History & About Exchanges!
Marketing was used in the 1800s to describe agricultural product distribution
and selling activities.
Efforts to assign a formal definition to the field began in the early twentieth
Module 5: Global Marketing
Global marketing - when a company looks at the entire world as one market.
International marketing - when a company based in one country decides to sell
products in another.
Modes of Entry into International Markets:
Individual Product Branding Under this branding approach new
products are assigned new names with no obvious connection to existing
brands offered by the company. Under individual product branding the
marketing organization must work h
The purpose of marketing
To help determine which groups of customers a company c
Paying for shelf space.
Recoup development costs, capitalize on price insensitivit
Build unit volume, disco
Marketing Vocabulary/Study for Exam 2
Requires no new learning by consumers.
Dynamically Continuous Innovation
Disrupts consumer's normal routine but does not require
totally new learning.
Requires new learni
Chapter 4 Case Study
1. Environmental factors that are changing the way people buy cars is the population
in large cities are continuing to increase, which in return has caused car ownership
to decline. A reason this may be happening is it is becoming dif