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MKTG 3131 Principles of Marketing

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    Kerin, JinKim, debonis, LARSON, Kohn, NickDeBonis, Woo-JinKim, Colvin,Marty, De Bonis, J., DeBonis,J., DoraBock, Wilson,Jerry, Dr. Shepherd, Shepherd,C.
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    Great Discussions

    Great Intro to the Subject

    Many Small Assignments

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  • 19 terms

    Term:

    Marketing

    Definition:

    The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large.

    • Marketing Ch.1 Terms
    • 19 terms
    • Vocabulary for Marketing Ch.1 Terms. Find, create, and access Marketing, Chapter 1 Vocab Terms, flashcards with Course Hero.

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    • Profile picture
    May 25, 2016
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    I would recommend taking this course, because I like most people study business of some sort and marketing is a great way to learn ho to sell and buy things. I had the opportunity to have an amazing teacher, he made everything simple to understand and was always there if we had any questions. I usually don't comment on teachers unless they are outstanding, and he was definitely one i would recommend to anyone taking a marketing course.

    Course highlights:

    I not only learned the important tools about marketing, but how to properly use them. The most important thing about this course was reading the assignment in the textbook, then having to write and discuss what you though about it. Having to read other students comments and their own opinions abut the subject became very interesting as they aren't always the same as your own.

    Hours per week:

    9-11 hours

    Advice for students:

    Advice I would recommend for this course is always be prepared before you begin. As I mentioned it was not hard if you did your homework and was prepared. I never took a marketing course before, and my professor made it more enjoyable than I ever expected, I came out learning a lot of information that I can use through my life.

    • Spring 2016
    • Dr. Shepherd
    • Yes
    • Great Intro to the Subject Many Small Assignments Great Discussions

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