Sport Policy Development
What is Strategy?
Answers the question How should it get there?
A vision without a plan is just a dream.
The game plan for growing the business
All members of the organization are: Sensitive to the
Crafting & Executing Strategy
1. Develop a vision
2. Set Objectives
3. Craft a Strategy
5. Evaluate, revise as needed
Phase 1: Developing a Vision
Is the firms roadmap
Is managements view about the companys direction
Sport Policy Notes:
5 Forces Analysis
From the analysis, you should be able to respond to the following questions:
1. Does the state of the competition promote profitability?
2. Does the company strategy match the competitive conditions?
Sport Policy Case Study: PBA
Case Study: Hitting the Pocket; Re-Branding the PBA
Steve Miller before stepping down as President had done well securing the foundation of
the PBA back in to main stream society, although Steve Miller failed to make
Sport Policy : Case study, Michael Jordan
Nike signed Michael Jordan with an endorsement deal in 1984. Nike then produced a shoe called
the Air Jordan that matched the colors of the team that Jordan was a part of. At first the NBA
banned them bec