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MKTG 3800 Principles of Marketing

  • Average Course Rating (from 4 Students)

    4.7/5
    Overall Rating Breakdown
    • 4 Advice
    • 5
      75%
    • 4
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    • 3
      25%
    • 2
      0%
    • 1
      0%
  • Course Difficulty Rating

    • Easy 25%

    • Medium 50%

    • Hard 25%

  • Top Course Tags

    Always Do the Reading

    Group Projects

    Participation Counts

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    • Profile picture
    Sep 03, 2017
    | No strong feelings either way.

    This class was tough.

    Course Overview:

    This is a very time consuming class. Dr. Conner gives feedback and is very involved, but there is a lot of busy work. The online class has a group project and presentation which is very difficult to do.

    Course highlights:

    We learned the process of a marketing plan and the basics or marketing ethics.

    Hours per week:

    9-11 hours

    Advice for students:

    Plan on spending a lot of time reading and studying. The reading and learning modules are online but McGraw-Hill has an app where you can read the chapter offline.. There is also a study guide where you can practice the chapter questions for each chapter. These are a good tool to prepare for the tests.

    • Summer 2017
    • Suzanne Conner
    • Yes
    • Many Small Assignments Group Projects Participation Counts
    • Profile picture
    Jul 07, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Excellent teacher she interacts well with the class

    Course highlights:

    Doing the marketing project because we had to show our creativity

    Hours per week:

    3-5 hours

    Advice for students:

    Stay in the ball and do all homework

    • Fall 2017
    • Suzanne Conner
    • Yes
    • Always Do the Reading Group Projects Great Discussions
    • Profile picture
    Jun 25, 2017
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    The major assignment of the class was a group project where we choose a product that we had to invent and create a marketing strategy for. This interactive project gave me and my peers a taste of what it is like in the real world when developing new products.

    Course highlights:

    The marketing project became the highlight of the course for me because it taught me the most. Reading and studying the book were helpful tools on exams but I believe the project has prepared me more for real life assignments in my field of marketing.

    Hours per week:

    3-5 hours

    Advice for students:

    Be willing to work with others. Study the interactive online book. Do not JUST read the chapters, take the online study quizzes as well

    • Spring 2017
    • Suzanne Conner
    • Yes
    • Always Do the Reading Meetings Outside of Class Requires Presentations


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