The company we have chosen to market our product idea to is Silk which is controlled by
a mother company, White Wave. Our product, branded by Silk, is Almond milk based ice cream.
White Wave. White Wave Inc. has multiple pioneering com
Principles of Marketing
Due Date: 02/11/14
Submission Date: 01/30/14
Assignment 2 involves the values, attitude, and lifestyle scale (VALS) discussed in Chapter 5. VALS is a
marketing tool that identifies current and future
Discussion Questions: Trap-Ease Mousetrap
Due Date: February 11, 2014
1. The company has identify the best target market because most men dont really care about the
mouse itself or the type of mouse trap, rather most women want to get ri
1) Pros: Companies makes profit, it attract new customers, increases profit per customer. They
also maintain current customers because some customers tend not to know about the
difference in price.
Cons: Companies may price itself out of market, they tend
Assignment # 2: Decision Making
Date Due: February 12, 2014
My decision making process for selecting university.
I started in a two year college where I obtain a certificate in technical communications. While
still taking classes I decid