What was PT Barnum's relationship to American culture?
-father of event advertising or pseudo advertising
-hype or humbug ads
-conjunction of redemption and consumption
-immediate exploitation of new media and imagery
-exchange of story for value
-saturation of language with audacious promises
Advertising Campaigns Exam 1
Vocabulary for Advertising Campaigns Exam 1. Find, create, and access MK 4300, flashcards with Course Hero.