MGS3100 - Business Analysis Spring, 2016 Course Syllabus
Loren V. Buysman
[email protected][email protected] (Note: e-mail is the best form of contact!)
Robinson College of Business - #839
Mkt includes all of the following except
Marketing has been dived up into- product, place, promotion, price
Value oriented marketing
Evolution of marking philosophy
Benefits of value driven marketing- Firms become value driven by focusing on four
What are the purposes of a brand?
Brands and quality
The protection of brands
Value of a brand
Building brand equity
When brand and name
the growth of international business activity coincides with which of the following?
The decline of soviet communism * wrong answer
Globalization has helped increase al of the following except_?
Which of the following is another term for importing?