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    SarangSunder, moschis, BruceK.Pilling, EdRigdon, Jeffery Parker, GaryP.Jackson, RobertL.Focazio, Staff, NaveenDonthu, KofiQ.Dadzie, Saccomanno, DavidK.Nickell, AmitPoddar, JoAnnS.Herold, MelvinC.Meisner, DenishH.Shah, BorisLezhava, JamesBoles, DavidL.Nasser, AbelB.Embaye, WesleyJ.Johnston, KentC.Lemley, DanielC.Bello, AlexanderCollins, BronislawJ.Verhage, AdamCottrel, DannyN.Bellenger, GeorgeP.Moschis
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  • 162 terms

    Term:

    What was PT Barnum's relationship to American culture?

    Definition:

    -father of event advertising or pseudo advertising -hype or humbug ads -conjunction of redemption and consumption -immediate exploitation of new media and imagery -exchange of story for value -celebrity endorsements -saturation of language with audacious promises

    • Advertising Campaigns Exam 1
    • 162 terms
    • Vocabulary for Advertising Campaigns Exam 1. Find, create, and access MK 4300, flashcards with Course Hero.

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