1. Briefly review the key innovations that culminated in the digital revolution. What is
the basic technological process that made the revolution possible?
Ans: The origins of the digital revolution can be traced back to the mid-twentieth centu
What are the basic factors that affect price in any market? What
considerations enter into the pricing decision?
Ans: Basic factors:
1:The price floor, which can be linked to product cost or some other consideration.
2: the price ceiling, an up
Q1: What is the difference between a product and a brand?
A product is a good, service or an idea with both tangible and intangible attributes
that collectively create value for a buyer or user. A products tangible attributes can be
1. What is the difference between export marketing and export selling?
Export selling basically presents an extension strategy whereby products are
offered for sale outside the home country without adaptation. The mindset of export
selling is, H
Chapter 13 & 14
Brand and Product Decisions in Global Marketing
1. In what ways can global brands and global advertising campaigns benefit a
A strong brand is a