Claude Cooper is the owner of Coopers Ice Center. This is an indoor facility that runs year
round. Claude has established a good following with hockey players and figure skaters in the
area. He is trying to expand his customer base by promoting open skati
This product should be marketed as a nutritional supplement drink with or without
UNBEETABLE is a product that should be geared towards active seniors. Based on the
science of this product, active
Tristan Knaus is the owner of Peaceful Rest Motor Lodge. He purchased the motel two years ago
and has maintained 55 percent capacity. This is still below the industry standard of 68 percent
capacity for motels without restaurants. The motel is not full-se
Homework Chapter 9-11
1. List and describe the four stages of the product life cycle.
Market Introduction Sales tend to be low as the product is newly introduced to the
market and customer awareness
Homework Chapter 15-20
1. According to the textbook, what are the six different decisions that marketing managers - and
their advertising agencies they may work with have to make?
Homework Chapter 12-14
1. What is retailing?
Retailing is all the activities involved in the sale of products to final consumers.
2. Define the mass-merchandising concept.
The mass-merchandising con
Homework Chapter 7 & 8
1. What is marketing research?
Marketing research is the process that links consumers to marketers through data. This
data is used to define marketing opportunities or problems
Homework Chapter 4-6
1. What is a market?
A market consists of consumers or institutions that are interested in purchasing a
specific product or interested in a product line. To be part of this market
Homework Chapter 1-3
1. Define marketing.
Marketing is the business or action of promoting the sale of goods or services in order to
increase sales and, overall, increase profitability of an organizat
LIST OF TOPICS FOR EXAM #3
Promotional Tools & Communication Strategies
What is promotion? refers to communication between sellers and potential buyers that
informs, persuades, and reminds buyers of a product in order to influence their
LIST OF TOPICS FOR EXAM #1
Chapter 1 Introduction to Marketings Value:
What are the 4 criteria for marketing to occur? (Multiple choice question)
o 2 or more parties have an unsatisfied needs or wants
o Desire/motivation to satisfy needs and/or wants
LIST OF TOPICS FOR EXAM #2
Market Segmentation & Positioning:
What is market segmentation? Involves aggregating prospective buyers into groups
that (1) have common needs, and you think (2) will respond similarly to a marketing
What are market seg