Marketing Pre Test with Answers.
1 Susan who wants to sell her old but reliable car, places an advertisement in the local
newspaper. What kind of marketing decision has Susan made?
A Product B Price C Place D Promotion
2 What is the first stage of the pro
Newspaper advertisements have advantages and disadvantages. Newspaper
advertisements can be easily updated. Producing the advertising is low cost. Timing of
the advertisement is fast. Circulation of the newspaper is known to marketers
Components of Print Advertisements
We have all seen print advertisements in newspapers and in magazines. The goal of print
advertising is to catch the readers eye and convince them to buy a product or service. Since print
advertising has limited space to
When people sell their goods or services in the market the goal is to make the most money while
giving the consumer a good price. Cost based pricing are goods priced based on how much it
costs to make the good. In order to make a good raw
Illegal Pricing Tactics
Marketing is based on competition among different customers competing for peoples business.
There are rules that govern price fairness in business. One method of illegal pricing is price
discrimination. Price discrimination is when
When a consumer goes shopping they have lots of choices of things to buy in a store. New
products are constantly being introduced; existing products are quickly being updated.
Companies are competing with each other for sales in the marke
Branding and Packing Review
A brand is a company that sells a product or product line. A good brand has a good brand image
or what people think of when they see the brand. Is the brand known for selling things people
like, thinks people need or things peo
Every store sells costumers products or services the store has questions to ask such as what
products should be sold?, how they are sold? and how many products should be sold? Sellers
have to make decisions about products to whether it is
Celebrity Endorsements in Marketing
One major and effective strategy that companies use to sell their product is to use celebrity
endorsements. A celebrity is seen using the product and gives testimony about the product. They
are trying to promote how goo
What Women Want
In class we watched the movie What Women Want (2000) directed by Nancy Meyers. The film is
about a marketing agent who has a freak accident and gets the ability to read womens minds.
While watching the movie we are asked to answer some que