Find an article that interests you and follow the directions below. You may use Microsoft
Word to type your answers, but do NOT copy and paste any words from the article to
use as your own. Make sure to save all of your work on your H drive and print a co
Business Treasure Hunt
Directions: Read the following questions and use the internet to find the
answers. Be prepared to discuss in class.
Joe just started his first fulltime job, working for a company that sells magazine
Ethics & The Law: Dumb Laws
Laws can be valid ev e n ifthey dontmak e logical se n s e . Just imagin e doing so m e ofthe things below and
youd be bre aking the law!
1. InLawrenc e , KS Itis illegal towalk through the town withbe e s inyour hat.
The Pizza Dilemma
Read the following situation. Answer the questions that follow.
Hey, TJ, shouted Jon as he walked into homeroom. Did you hear that Pearl Jam is coming to
You should have been at the basketball game last night. We were really
Read the following situations. Answer the questions that follow. Be detailed and
honest with your answers.
1. Americas biggest shopping day of the year is the Friday following Thanksgiving
Day (we call it Black Friday). However you might be surprised to l
1. Is unethical and illegal the same thing?
4. Business Ethics:
5. Codes of Ethics:
6. Areas of Codes of Ethics:
7. Behaving Ethically:
a) Conflict of Interest:
b) Behaving Honestly:
c) Employee Theft:
8. Lying About Hours Wo
Marketing: Review 1
N am e:
To get the message to teens to drink milk,
MilkPEP and Dairy Management Inc. are using popular
athletes as their models in got milk? ads. Teenagers
zeal for collecting milk mustache ads of their favorite
sports stars is what marketers
2. The Main Goal:
4. Marketing Strategy:
a. Step 1:
b. Step 2:
5. Target Market:
6. 3 Ways Audiences are Targeted:
a. Demographic Segmentation:
b. Psycho-graphic Segmentation:
c. Geographic Segmentation:
Translations can turn into Marketing Mistakes
Samarin is a Swedish remedy for upset stomach, like Alka-Seltzer. Executives used ads that
looked like comic strips with no text. There were three pictures. The first one was a man looking
sick, grasping his t