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    • Profile picture
    Dec 08, 2015
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Professor Hutchinson knows her stuff! She is great in terms of teaching her students in the classroom. She gets everyone involved in discussion which are actually quite intereting and fun. She made this class among my top favorites while attending KSU. I also took her for Services Marketing the same semester. Great professor!

    Course highlights:

    From this class, I took away knowledge that will better help me as a marketer. Even though I am not going into adverstising, this course provided me with the basic knowledge of advertising that will help me later in my career. Through various channels, the different types of advertising appeals and execution styles really made me as a marketer become aware of these concepts in my everyday life. As I watch TV, or surf the internet, I became more familiar with the material that I was learning in class.

    Hours per week:

    0-2 hours

    Advice for students:

    I would highly advise that students take this course. If you are a marketing or sales major, this class will definitely help you further your skillset while you start your career.

    • Summer 2014
    • LESTER
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