The Coca-Cola company (NYSE: KO) is the worlds largest beverage company. Founded
in Georgia in 1892, Coca-Cola owns, licenses and markets more than 500 sparkling and still
brands. The company has the strongest portfolio of brands in the nonalcoholic b
Marketing Final Study Guide
New Product Development
No fail proof way to prevent new product failure
1. Unwanted Better Mousetrap (better but not what consumer needs)
2. Me-Too product
3. Technical Dog
4. Competitor Reactions
7.1 Groups arent Necessarily Teams
Why is this discussion important? Teams are included mostly in the workplace
What is the difference between groups and teams?
When are teams (not) helpful?
Building teams is deliberate. Not every group is a tea