Study Guide for Final Exam MKT301
1) Define marketing: Marketing is an organizational function and a set of processes for
creating, communicating, and delivering value to customers, and for managing customer
relationships that benefit the organization and
Study Guide for Final Exam MKT320
1. Reasons for traditional marketing
a. Marketing was a one-way street.
b. We were all the same, more or less.
c. We were less tiredand a little less jaded.
2. What is online marketing?
a. Online marketing is the
Study Guide Mid-Term Exam
MKT 320 Entrepreneur and Social Media
NOTE UPDATE TO TEST DATE CHANGE FOR MID EXAM: MONDAY May 16, 2014
Cover chapters 1, 2, 3, 4, 6 and 7: the Zen of Social Media Marketing
What is online Marketing? Page 2