Chapter 16: Building a New Venture
Its the process of influencing and inspiring others to work to achieve a common goal
and then giving them the power and the freedom to achieve it.
Note to Self: Entrepreneurs must take on many roles in th
Chapter 1: Entrepreneurship
What is Entrepreneurship?
The creation of a new business in the face of risk and uncertainty for the purpose of achieving
profit and growth by identifying opportunities and assembling the necessary resources to
capitalize on th
Chapter 8: Marketing and
Guerrilla marketing strategies:
Are unconventional, low-cost, and creative marketing techniques that allow a small
company to realize a greater return from its marketing investment than do large
Table of Contents
I. Executive Summa
VII. Marketing Strategy
7.1 Unique Selling Proposition
Whats the purpose?
Our purpose is pretty simple. We provide delicious food, great entertainment, and
opportunity to both the customer and the performer. There are obviously going to be
bored and hungr
Chapter 13: Financing with Debt
The Secrets to Successful Financing
Choosing the right sources of capital can be as important as choosing the right form of
ownership or the right location.
The money is out there; the key is knowing where to loo