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MARKETING 630 Intro to Marketing

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    Great Intro to the Subject

    Group Projects

    Requires Presentations

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    • Profile picture
    Jun 20, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    The professor made learning marketing very enjoyable and easy. He provided a lot of real world examples and even talked about his own personal experiences and his family. He was a very friendly professor who engaged the class with his questions and was open to giving advice.

    Course highlights:

    I learned how to conduct a SWOT analysis for a business. I also learned about the internal and external competitive forces for various companies. I learned what it takes to market a product well and the various pricing strategies that companies use. When my team and I worked on the project, I learned how to use Survey Monkey in order to do primary research.

    Hours per week:

    3-5 hours

    Advice for students:

    The tests were multiple choice, but some of them were tricky. I suggest going over the course notes with a classmate and quizzing each other. Also, when it comes to memorizing lists, I usually take the first letter of each word or phrase and make up another word that is easy to remember so that it is easier to remember the entire list. This marketing class was a lot of fun and you learn a lot by participating in class and listening to other classmate stories.

    • Spring 2015
    • Sensun Yeniyurt
    • Yes
    • Great Intro to the Subject Group Projects Requires Presentations

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