Creative: Broadcast tv
creative brief is where you find the creative strategy
whats mandatory in your ad
4 basic components to ad
headline - grab attention, stop you and make you look, direct straightforward or indirect
0*Please put your name near the date you will put notes in for* If all the dates are taken
you can add whatever the others are missing. I will add the notes from the p000review
for the Midterm once we are done with this one.
ADVERTISING FINAL REVIEW
Marketing Final Notes
Marketing: identification of unmet needs and creating solutions to fulfill those needs
Things need to be repeated 3 times in order to be engrained to memory
Advertising: activities to inform there are a lot of different ways to make
Advertising Midterm Study guide
*Please type your name next to the date for better communication.* If a date is already
assigned you can do half of two dates that have a lot of material.
1) Sept.8 Justina P
Pixar - Originally computer company
What is advertising?
Activities to inform.
Marketing Mix ( 4 Ps of Marketing )
Product Good, service or idea
Place Distribution (when and where)
Promotion Activities to inform as well as activities to either stimulate or i
Basic Model of Consumer Decision Making
Stage in Process
Relevant Internal Psychological Processes
Radio, Print, Support Media
November 17, 2014
Radio - broadcast medium
over the air audio medium only
mobile - on the move
not wide area like tv
over 10,600 radio stations
talk, music, sports, news, etc
wide variety of formats
Broadcast media: TV & Radio
TV: sight and sound combined (movement too maybe) sound motion color
historically television was free. 1960s
key advantages: c
creativity: broad range of capability,
lifelike product rep,emotional appeals or any appeal,
October 13, 2014
Can the receiver comprehend the ad?
Which media is best suited to carry the message?
What kind of message creates a good persuasion level to your message?
Who and how will you break through the clutter to g
Creative Strategy, Implementation, and Evaluation
Appeals: Approach used to attract the attention of the consumers and or to influence their
feelings. Something that moves people and speaks to them.
Focus on consumer
support media, public relations, presentation skills
called non traditional media
place based media and out of home
traditional out of home media
oldest form of advertising
billboards, place based media options
Why create an advertising message?
To inform a consumer
Creative strategy: what will the message say and communication and why do we want it
to do that, why is that important
What is creativity?
Something that entertains, something
Words seen first, used to bring attention to the ad, catch the reader get them interested to learn
Can be very direct bold statement, something to provoke, questions, how to stat
1. Why do some NJ lawmakers want to
raise the minimum wage?
Due to the inflation, the price of good increase every year, so people need an
increasing minimum wage to keep alive. Also, an increasing minimum wage will