2 out of 2 points
Denise thinks she should get a bigger bonus than her co-workers because she sold
more of the company's products than the others. Which type of expectation does
March 2nd, 2016
Why We Buy Essay
The world is evolving at a faster pace than ever projected by the human mind.
New businesses are persistently being established, technology is uncontrollably
booming, and the
Learning: refers to a change in behavior resulting from the interaction between a person and a
Perception: refers to a consumers awareness and interpretation of reality
Consumer behavior: set of value-seeking activities that take place as people
go about addressing their real needs.
Basic consumption process:
o Want: a specific desire that spells out a way a con