A great myth is that Public Relations is impossible to measure in terms of sales and return on
investment. But, public relations in todays business environment is as much science and its
contribution can be quantified. New applications combining public re
2.1 Market Summary
The target customer group is for adults and young adults because they are the type of customer
group that will really benefit from this product. It will give them a jolt of energy when needed for
their activities that keep them busy. Th
Implementing Brand Strategy
Introduction: Marketers must constantly look for ways to generate revenue by building
brand awareness. This Newsweek Video case is an interview with Larry Flax and Rick
Rosenfield, executives at California Pizza Kitchen. They o
Marketing Current Events Discussion
The Discussion topic for this current events Discussion focuses on Identifying market
segments and targets. Select one article that applies to Identifying market
segments and targets. Compose a short summary (300500 wor
4.2 Sales Forecast
3.0 Marketing Strategy
The fundamentals goals for the quality of the business/product offering ingredient quality will be
maintained, packaging is properly done, and drink making is proper done regularly. The
fundamentals goals for customer satisfaction i
What is the brand name of your for-profit business/organization?
The brand name of my for profit business/organization is Rapid Energy.
What is the new product, not currently in existence, that will generate revenue for which
you will prepare a
Why Should Marketers Conduct Marketing Research?
Research is a necessary tool for marketing managers. The main reason marketing
research has become so popular is because making a major marketing decision based
solely on shooting from the hip can be much t
Select one article that applies to focusing on understanding the role of marketing in the
overall business strategy. Compose a short summary (300500 words) explaining why and how
this article is relevant to the unit's materials.
This article focuses on un
Discuss the following questions with your colleagues in the Discussion area below.
How does knowing the customer drive business success?
Business success comes with knowing your customer because it helps the company know which
market segment it can achiev
The challenges I encountered while creating the BEMP project were I had to figure out what product I
wanted to create. It was difficult to pick something and run with it to write for the project. I also had to
figure what the market share and market size
Select one article that applies to developing strong brands. Compose a short summary
(300500 words) explaining why and how this article is relevant to your unit's materials.
Apply concepts or theories from your textbook Reading to your review in the
The product meets the needs of my target market segments because the adults, young adults are
busy sometimes and need an extra boost of some source, and the energy drink would give them
that boost for their active lifestyles.