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MBA 6012

  • School:
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  • Professor:
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    Dr.Johnny, Dr.JohnnyMorris, TedFraman, JamesKrolik, Joseph Levesque, Dr. Thomas Steinhagen, Angela Au, unsure
  • Average Course Rating (from 4 Students)

    4.8/5
    Overall Rating Breakdown
    • 4 Advice
    • 5
      75%
    • 4
      25%
    • 3
      0%
    • 2
      0%
    • 1
      0%
  • Course Difficulty Rating

    • Easy 0%

    • Medium 100%

    • Hard 0%

  • Top Course Tags

    Great Discussions

    Participation Counts

    Always Do the Reading

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    • Profile picture
    Jan 24, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Very challenging and interesting course on Marketing. In the two weeks that I've been enrolled in this class, I've learned and continue to learn about what marketing is and how important it is to the success of a business.

    Course highlights:

    So far, I've learned that marketing entails creating a strategy that holds true to the company's philosophy, while creating specific tactics that attract customers, which are driven by the overall strategy. Both the strategy and tactics are customer-centic in nature, demonstrating the importance of having a customer-centric mindset when creating marketing strategies and tactics.

    Hours per week:

    9-11 hours

    Advice for students:

    The advice that I would give is to keep an open mind about learning what marketing is and isn't. Also, it is important not to over think the subject matter.

    • Winter 2017
    • Joseph Levesque
    • Yes
    • Always Do the Reading Participation Counts Requires Lots of Research
    • Profile picture
    Dec 09, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    This course went deeper into the global market and introduced the different tools, techniques, methods, and emerging marketing thoughts that are employed by organizations that market goods, services, and ideas in local and global environments.

    Course highlights:

    I learned the link between marketing and business objectives, what the environment beyond the firm looks like and the role of objectives, strategies, and tactics in marketing.

    Hours per week:

    9-11 hours

    Advice for students:

    The main thing in this course is reading all of the assigned readings. Also conducting your own research will help in further understanding the course information.

    • Fall 2015
    • unsure
    • Yes
    • Background Knowledge Expected Many Small Assignments Great Discussions
    • Profile picture
    Oct 17, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    great class, able to learn a lot about global and international marketing

    Course highlights:

    Still learning as we speak and the highlight of the course is that Dr. Au, is quick to answer and help with any questions in regards to the class.

    Hours per week:

    6-8 hours

    Advice for students:

    Read and stay consistent on your study time.

    • Fall 2016
    • Angela Au

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