Top Course Tags
Always Do the Reading
Great Intro to the Subject
Not too easy. Not too difficult.
Prof. Boyd was very engaging which is sometimes lacking in an online setting. He communicated often and gave excellent feedback on our assignments. He participated in classroom discussions on a regular basis.
I really did not know what marketing was but I am happy to say that I have received some clarification. Some of the specific items I learned were the following: 1. The importance of the four P’s, Product, Price, Place, and Promotion, which are essential in the execution of a marketing strategy. The fours P’s help to satisfy the customer and the seller and are key to the product’s/service success. 2. The importance of a sales plan which includes, 1) New business acquisition strategies, 2) New business acquisition tactics, 3) Existing business growth strategies, and 4) Existing business growth tactics and how having a timeline all work to keep your business on track. Completion of the VALS Survey was interesting. Although I did not agree one hundred percent with the results, in the end the survey demonstrated the importance of customer preferences and the important role they play in marketing. The importance of knowing what the formalized process of learning about a company’s customers are, their likes, and dislikes. It is call Customer Relationship Management or CRM and that this process is beneficial because the information gathered, helps a company to make adjustments to operations in order to enhance and better serve the customer. The importance of The 22 Immutable Law of Marketing: Violate Them at Your Own Risk. My favorite law is Law #18, The Law of Success which discusses how ego can be helpful in business, but can at time hurt a business if that ego is too large.
Hours per week:
Advice for students:
Approach this class with an open mind. Students will learn quite a bit about how and why marketing, sales, and advertisers make the decisions that they do. It will also help students to understand how and why they make the purchasing decisions they way we do.