The importance of marketing:
The increase in appointing a Chief Marketing Officer (CMO) shows the importance of marketing
for many companies. They are on the same management level as Executive Officers and Chief
Financial Officers. Jack Welch, General Ele
WHAT IS A MARKETING FUNCTION?
As stated by the leading business guru, Peter Drucker: Business has only two basic functions
marketing and innovation.
However, today the role and value of a marketing function is often undervalued in many
WHAT IS MARKETING?
Too often, a marketing function is misunderstood, because many people do not understand
what is meant by Marketing.
As shown in Figure 1 there are many different definitions for Marketing. The key is that they all
share a common theme,
Marketing has been built around one concept but since technology has become so proficient,
then it is safe to say that Marketing has also expanded with the times.
Marketing is managing profitable customer relationships. The twofold goal
In todays environment more and more B2B companies are became international, because they
want to be compete in an increasingly global marketplace. So that will increase their profitability
in ways not available to simp
B2C and B2B Marketing Comparison
Marketing ultimately depends on who you are delivering your message to. With Business to
Business (B2B), an organization has to know the businesss needs, its current situation,
competitors, trends, technology and costs. Bu
Overview of Virtual teams
Virtual teams are groups of individuals spread across the globe and in different time zones that
use specific software and electronic communication technology to interact with each other, to