In the social sciences , quantitative research refers to the
systematic empirical investigation of social phenomena via
statistical, mathematical or computational techniques. The
objective of quantitative research is to dev
Marketing Research Methods
Gathers statistically valid, numerically
Usually related to the data on the market -size,
growth and market shares
Sampling plays a key role
Data obtained through surv
Quantitative research is about asking people for their
opinions in a structured way, so that you can produce
hard facts and statistics to help guide you with your
work. To for this type of research to be successful it
is suggested t
Axe is a cool, iconic brand launched in India in 1999 by Hindustan Unilever.
It is the largest selling male deodorant in India.
Also it has a variety of male grooming products such as Axe Aftershave
Lotions & Axe Body Wash.
All time Tagline
Establish the need for the marketing research.
Define the problem.
Establish research objectives.
Determine the research design.
Identify information types and sources.
Determine the methods of accessing data.
Descriptive Research Design:
Survey and Observation
A Classification of Survey Methods
Why do research?
This is because research is very important and If you do not
research into certain areas, errors will occur. These errors may
be because you did not research the audience and made a
product inappropriate, You may sell
The Coca-Cola Company is the worlds largest
beverage company, refreshing consumers with nearly
500 sparkling brands.
Ranking: The company owns 4 of the worlds top 5
nonalcoholic sparkling beverage b
Methods of Research
Why Is TV Advertising Research
It is important to conduct research before
you start planning a new advertising
campaign, as you would need to have an
initial idea of all the requirements
needed for your advert
Total market size by volume= 162,211 tonnes
Total market size by value= Rs. 19 billion
Detergent Market is growing by 5.7% annually for the past 2 year