Name : AIRCEL Group
Type : Joint venture between Maxis
Communications Berhad of Malaysia and Sindya
Securities & Investments Pvt Ltd
Industry : Telecommunications
Founded : 1999
Headquarters : Chennai,India
Key People : Sandip D
A Product of-
HUL is Indias largest FMCG company owned by European
company Unilever. The Anglo-Dutch Company Unilever owns a
52% majority stake.
HUL was formed in 1933, as Lever Brothers India ltd. and came
A market is never saturated with a good
product, but it is very quickly saturated with a
bad one. ~ Henry Ford
The following two companies and their brands
Unilever and Surf Excel
Engro Foods and Olper's
Global & Indian Chocolate market
Product Life cycle & BCG Matrix
The global chocolate market is estimated to be around
AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH
Faculty of Business Administration
Department of Marketing
Khan, Moshiur Rahman
HOW MUCH DO WE SPEND ON
WHAT IS ENTERTAINMENT?
Something that amuses, pleases, or diverts, especially
a performance or show.
TYPES OF ENTERTAINMENT :
Listening to music
Having a party
Go drink with friends
Go to the movies
Going to club
About internet marketing
Its type -:
Social media marketing
Search engine marketing
Search engine optimization
Lever brothers is founded by
WILLIAM HESKETH LEVER in 1890
Key player in food & household
Historically grew through acquisitions
LEVER BROTHERS, THE OLD NAME OF UNILEVER
CHANGED INTO UNILEVER AFTER THE MERGER OF
is the most interactive
marketing medium available. Telemarketing
allows you to answer your prospects
questions, address their concerns, and
overcome their objections.
is the only marketing medium
that allows you to adjust yo
SURF EXCEL: THE BRAND
HUL: INDIAS LARGEST FMCG COMPANY
1931 Entered as Hindustan
Vanaspathi Manufacturing Company
1933 Incorporated Lever Brothers
1935 Incorporated United Traders
1956 Merged to form Hindustan
Five force modal
PEPSI was founded in 1965 through the merger of Pepsi-
Cola and Frito-Lay. Tropicana was acquired in 1998. In
2001, PepsiCo merged with the Quaker Oats Company,
History of Pepsi
2009 Events and Issues
Existing Mission and Vision statement
New Mission and Vision Statement
Total market size by volume= 162,211 tonnes
Total market size by value= Rs. 19 billion
Detergent Market is growing by 5.7% annually for the past 2 year
Marketing Research Methods
Gathers statistically valid, numerically
Usually related to the data on the market -size,
growth and market shares
Sampling plays a key role
Data obtained through surv
Quantitative research is about asking people for their
opinions in a structured way, so that you can produce
hard facts and statistics to help guide you with your
work. To for this type of research to be successful it
is suggested t
Axe is a cool, iconic brand launched in India in 1999 by Hindustan Unilever.
It is the largest selling male deodorant in India.
Also it has a variety of male grooming products such as Axe Aftershave
Lotions & Axe Body Wash.
All time Tagline
Establish the need for the marketing research.
Define the problem.
Establish research objectives.
Determine the research design.
Identify information types and sources.
Determine the methods of accessing data.
Descriptive Research Design:
Survey and Observation
A Classification of Survey Methods
Why do research?
This is because research is very important and If you do not
research into certain areas, errors will occur. These errors may
be because you did not research the audience and made a
product inappropriate, You may sell
The Coca-Cola Company is the worlds largest
beverage company, refreshing consumers with nearly
500 sparkling brands.
Ranking: The company owns 4 of the worlds top 5
nonalcoholic sparkling beverage b
Methods of Research
Why Is TV Advertising Research
It is important to conduct research before
you start planning a new advertising
campaign, as you would need to have an
initial idea of all the requirements
needed for your advert
In the social sciences , quantitative research refers to the
systematic empirical investigation of social phenomena via
statistical, mathematical or computational techniques. The
objective of quantitative research is to dev