FACULTY OF MANAGEMENT
MARKETING MANAGEMENT II [MKTG 2011]
Time: 3 Hours
The purpose of the practice examination is to provide an opportunity for review and to provide some indication
of the form, rather than the
Case Study: Canada
By: Yasser Mohamed Aly
The problem for Canada Goose is that they need to expand to meet the increased demand
while considering not having a negative impact on the competition between members of their
Do you believe that asking customers about competitor practices is unethical? Why or why not?
I believe that asking customers about competitor practices is unethical if used regularly as a
company policy. When a company places in its policy that salespers
West Edmonton Mall
1. What (a) retail and (b) consumer trends helped drive the development and expansion
of the West Edmonton Mall?
(a) Retail trends:
- Unique shopping experiences (i.e. retail theme streets) [Cra14]
- Over 110 establishments fo
MRD: Environmentally Friendly Retailing Takes Off!
Are your favourite retailers green? Do sustainability efforts influence your retail purchase
FreshCo (Sobeys Inc.), where I usually shop is a sustainable green retailer. They have started
What do you think about this targeted online advertising practice? Are you concerned about
your privacy and your control over your online browsing activity?
I think that targeted online advertising practice is legal and can have some mutual benefits
First-time guitar buyers demand
2. Features of the guitar
1. The main differences between the consumer product and the commercial product are based
on the users and their environment:
Intended for professional cleaners who clean all day every day, their needs are more
By offering a low cost, effective and organizedend product in a timely and efficient
The logistics and supply chai
1. Problem Statement:
Major design flaw, addressing the consoles serious shortcomings, and restoring consumer
confidence in the Xbox 360 to be profitable.
2. Situation analysis:
A. Company objectives
According to Seamus Blackley, the Microsoft executive w
Video Case 18: Xerox
Video Case 17: Google Inc.
1. Describe several unique characteristics about Google and its business practices.
Google began with a simple idea that a search engine based on the relationships between
websites would provide a better ranking than a search en
Is the use of premium pricing for necessities fair?
My belief is, for necessities, premium pricing is not fair and exploits peoples needs in
order to achieve economic gains.
The reason for my belief is that companies behave differently when their products
MRD-Strategy Includes Good Citizenship and Sustainable Development:
What are your thoughts on these companies who make value-driven strategies an important
part of the strategic focus? Importantly, what about the companies who do not make such a
The industry profile includes some details about laptop industry
history of laptops. It also includes some of the major brands of
The company profile includes some important details about Acer
SWOT Analysis of Acer
Acer was one of the first Taiwanese firms to develop its own brand for international
market; it has much experience in shifting from assembling to selling its own brand.
To strengthen competitiveness, the company has enhanc
Isha Arora 20100
Kanuneet Bhatiya 20100
Lara Pinto 2010090
Pavan Pennada 2010097
Piyush Malani 2010098
Preeti Machhar 2010099
Priyanka Bhatiya 2010100
Sarika Sinha 20101
Acer was founded by Stan Shih, his wife Carol
Breaking up the euro area - How to
resign from the club
The barriers to leaving are high but could still be crawled over by a
country determined to leave
MEMBERSHIP of the euro is meant to be for keeps. Europes currency union is
supposed to be immune fro
I read in the textbook, Marketing, fifth Canadian edition, by authors Lamb, Hair, McDaniel,
Faria, and Wellington about the idea of sky writing, which is writing a message in the sky
using smoke from an airplane. This idea was unique to me as I was not aw
Blue Turtle Clothing
March 20, 2016
Blue Turtle Clothing
The Blue Turtle Clothing Company (BTC) is a new seasonal clothing retailer in Sauble Beach Ontario,
which has been in the market more than a year.
Canadian Blood Services
The Canadian Red Cross originally operated blood collections in Canada in 1930s. The first blood
donor depot was established in Vancouver in the 1940s. Because of mismanagement in the
1980s, the blood supply was c
Spectrum Brands, Inc.
The Sales Force Dilemma
Executive summary goes here on its own page.
*The executive summary must contain a short version of the recommendations. This area is a
SHORT summary its purpose is to entice
Canada Goose Inc.
March 6, 2016
Presented by Group H:
Nan Ma (IR)
Canada Goose Inc.
Canada Goose Inc. is a family owned company that was founded in 19
Module 3 Current event
Loblaw is taking a strong stance towards higher food prices by defending consumers who have
struggled in recent years with their mounting grocery bills[Cha16].
The problem of rising prices have been troubling for many, in the past,
Video Case 20 Bitter Girls