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  • 28 terms

    Term:

    Business Buyer Behaviour

    Definition:

    The buying behaviour of organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others.definition

    • Chapter 7- Business Markets and Business Buyer Behaviour
    • 28 terms
    • Vocabulary for Chapter 7- Business Markets and Business Buyer Behaviour. Find, create, and access Applied Marketing, flashcards with Course Hero.
  • 21 terms

    Term:

    Direct Marketing

    Definition:

    Connecting directly with carefully targeted segments or individual consumers, often on a one-to-one interactive basisdefinition

    • Chapter 17-Direct and Online Marketing: Building Direct Customer Relationship
    • 21 terms
    • Vocabulary for Chapter 17-Direct and Online Marketing: Building Direct Customer Relationship. Find, create flashcards with Course Hero.
  • 16 terms

    Term:

    Global Firm

    Definition:

    a firm that, by operating in more than one country, gains marketing production, research and development, and financial advantages that are not available to purely domestic competitorsdefinition

    • Chapter 19- The Global Marketplace
    • 16 terms
    • Vocabulary for Chapter 19- The Global Marketplace. Find, create, and access Applied Marketing, flashcards with Course Hero.
  • 13 terms

    Term:

    Competitive Advantage

    Definition:

    An advantage over competitors gained by offering consumers greater value than competitors do.definition

    • Chapter 18- Creating Competitive Advantage
    • 13 terms
    • Vocabulary for Chapter 18- Creating Competitive Advantage. Find, create, and access Applied Marketing, flashcards with Course Hero.

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