Michel et Augustin
1. Is this an attractive market? You can use any framework to do this.
2. How would you position the Michel et Augustin brand? Use the concepts from the
course to construct your answer. If you draw a b
Colgate Max Fresh: Global Brand Roll-Out
1. Compare the China vs. Mexico launches of CMF. Evaluate Colgate's strategy in each
country on a set of common criteria. Where was the launch more effective?
2. Briefly outline the pros and con
Unilever in Brazil
1. Should Unilever target low-income consumers in the Northeast? To answer this question,
examine the short-term financial implications of the decision as well as long-term
2. Evaluate Unileve