Chapter 7: Pricing and Distributing Goods and Services
Pricing Objectives and Tools
Pricing: deciding what the company will receive in exchange for its product.
Pricing objectives: goals that producers hope to attain in pricing products for sale.
Chapter 3: Ethical Reasearch
Ethical concerns are important when planning, conducting, and evaluating
research we should treat research participants with respect
Ethics plays a role in all aspects of academic life, including honesty in
Chapter 3 Managing Information Systems and Communication Technology
Information Management: An Overview
Information manager: the manager responsible for the activities needed to generate, analyze and disseminate information
that a company needs to
Chapter 2- Increasing Productivity and Quality
Productivity: a measure of efficiency that compares how much is produced with the resources used to produce
Quality: a products fitness for use in terms of offering the features that consumers want
Chapter 1: Scientific Understanding of Behaviour
Key points in this chapter include: explaining reasons for understanding
research methods, describing scientific approach to learning about
behaviour, the 4 goals of scientific research in psyc
Chapter 4: Studying Behaviour
variable=> any event, situation, behaviour, or individual characteristic that
can take more than 1 value (e.g. prejudice, heart rate)
each of these variables represents a general class within which there will be
Chapter 4: Understanding Accounting Issues
What is a Accounting and Who Uses It
accounting: a comprehensive system for collecting, analyzing, and communicating financial information
bookkeeping: recording accounting transactions (just one phase of account
Chapter 5: Understanding Marketing Processes and Consumer Behavior
What is Marketing
marketing: planning and executing the development, pricing, promotion and distribution of ideas, goods, and
services to create exchanges that satisfy both buyers and se
Chapter 10: Financial Decisions
The Role of the Financial Manager
Financial managers: those managers responsible for planning and overseeing the financial resources of a firm.
Finance (corporate finance): the business function involving decisions
Chapter 9: Understanding Securities and Investments
Primary and Secondary Markets for Securities:
Securities: stocks and bases (which represent a secured-asset-based claim on the part of investors) that can be
bought and sold.
Chapter 8: Understanding Money and Banking
What is Money?
The Characteristics of Money:
Money: any object generally accepted by people as payment for goods and services.
Characteristics of money included:
Portability: Currency that is easily affected b
Chapter 6: Developing and Promoting Goods and Services
What is a Product?
Features: the qualities, both tangible and intangible, that a company builds into its products.
Value package: product marketed as a bundle of value-adding attributes, incl