Applications and Cases
Monday, 10 June 2013
* denotes an assessed application exercise. Options in bold were the choices my team
made, but disagreements are welcome. :) External cases are ones that I have come
across from real incidents in the
SHORT ANSWER QUESTIONS
Answer ALL questions from this section.
Briefly explain the concepts of a primary stakeholder and a secondary
stakeholder. Illustrate your answer with an appropriate example of each for the
New Zealand comp
What Is Advertising?
Advertising is the activity or profession of
producing advertisements for commercial
products or services.
The Advertising industry is
a huge business.
In America in 2011 it was
estimated that the