Q1. What are the objectives of the various database
marketing programs and are they working?
The objectives of Harrahs database marketing programs are to
build up, increase and retain the customer loyalty. It is similar to the
way when people are loyal to
Peer evaluation: Process, policy and forms
Please refer to the Teamwork Handbook (week 2 readings) for thoughts on how teams work, what can go
right, what can go wrong, and what to do about it BEFORE you reach the final peer evaluation.
In 301 each team m
RFM Analysis Using Excel
Many direct mail merchants use RFM analysis to predict the response rate and profitability
generated by mailing a catalog to a customer. The basic idea is that customers who have
bought more recently (R = recency), more