CHAPTER 5. BRANDING STRATEGIES.
o Branding is a major component of product strategy.
o The ability to develop and nurture effective brands is probably the single most important
skill set within the marketers professional toolkit.
CHAPTER 2: ENVIRONMENTAL AND INTERNAL ANALYSIS:
MARKET INFORMATION AND INTELLIGENCE.
Strategic analysis is concerned with understanding the strategic position of the organisation in terms
of its external environment, internal resources
CHAPTER 3: STRATEGIC MARKETING
DECISIONS, CHOICES, AND MISTAKES.
Strategic choice involves generating a well justified set of interrelated strategic
alternatives and choose from them the ones that will contribute to the achievement of
TOPIC 3. EMPLOYMENT CONTRACT.
1. Offer + Acceptance (valid / voluntary) -> Consent
2. Object: services + consideration (lawful)
If employee requires it in writing, it has to be that way.
CHAPTER 1. OVERVIEW AND STRATEGY BLUEPRINT
The Concept of Strategy
a plan of attack for winning.
a plan for beating the opposition.
a plan for achieving organisational goals.
a plan for securing a competitive advantage in
TOPIC 1. BASICS: LABOUR AND SOCIAL
1. AM I AN EMPLOYEE? AND IF SO WHAT?
Voluntarily rendering a paid service to a third party
o Under her/his supervision/control,
o and being dependant from her/him.
OK, and I am entitled to?
TOPIC 2. SOURCES OF LABOR LAW.
1. EVOLUTION OF LABOR & EMPLOYMENT LAW.
1619 Jamestown Polish craftsmen strike
Late 18th century - England - Industrial Revolution manufacturing
Second half of the 19th century
Between 1919 and 1931: fi
TOPIC 5. CONTRACT TERMINATION.
The employment contract may be terminated due to: (Art. 49)
Mutual agreement between the parties.
Valid reasons provided in the contract subject to a uncertain condition
Expiration of the time agreed (tempor
CHAPTER 4: SEGMENTATION, TARGETING, AND
Market segmentation is vital for company success.
Dividing the market into reasonable segments is the starting point.
Develop a series of strategic goals & strategies to r
TOPIC 4. SALARY AND WORKING TIME.
1. WHAT IS SALARY?
In Kind (up to 30%)
o Advantages? Tax-free with limits
o Drawbacks? Limited use
o What seems like salary but it is not? (see next slide)
Expenses / Allowances