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MKTG 1204   Consumer Behaviour

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    Great Discussions

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    • Profile picture
    Nov 24, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    The structure of the unit was well designed, kudos to the coordinators and everyone involved in the management of the unit. There was not too much stressed over on a certain element of the unit, but the emphasis on this unit was well spread out between theory and participation. The approach of having the weekly assignments were a great aspect of this unit where it assisted in the grasps in the content and theory in a much better way for students to digest and understand I found this unit enriching and very much practical. Slides were comprehensive and the lecturer was well prepared with videos to explain and show us an evaluation of what was done and expected of us. The tutorial were very much enjoyable where the discussions were helpful and the tips as well as other point that were not mentioned by the class were brought up, well explained by the tutor herself. Overall a great unit that I have recommended to many to take.

    Course highlights:

    The learning experience for the Marketing 1204 unit on Consumer Behaviour was a fruitful and a pleasant experience with not only content being taught but the also the sharing of diverse views as well as perspectives gathered from the weekly tutorial discussion. I neither major nor am I taking a degree specific in marketing but I do feel that this unit is very useful and comprehensive especially in the application in real life. It is very important for both present and future references such as helping us to be aware and conscious of our decision making process and why we are in favour or feel that certain decisions are more preferred than others before rushing into making a decision which allows us to evaluate the situation better. We ourselves would also be able to notice and not fall prey to marketing tactics or gimmicks used on us and we could even use it to sell or describe a person or an object in a way that favours or in a non-favourable way.

    Hours per week:

    3-5 hours

    Advice for students:

    Do the weekly assignments and speak during tutorials, and you'd pretty much be on your way to getting a distinction.

    • Fall 2016
    • Sanjit
    • Great Intro to the Subject Participation Counts Great Discussions

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