Part 1 Understanding Marketing Management 1 D efining Marketing
Chapter 1 Defining Marketing for the New Realities
Chapter 2 Developing Marketing Strategies and Plans f0 I th e N eW R e all-ti e S
Formally and informally, people and organizations engage
Week 2, S2
INTENDED TO BE FILLED OUT IN CLASS; the use of the workbook is optional.
Workbook: Strategic Marketing (MKTG 3306)
Seminar 2: Case Study (e-Types)
[ ] Case Study Discussion (e-Types)
[ ] An Introduction to Strategic Marketing (
In This Chapter, We Will Address
the Following Questions
1. How can new products be categorized? (p. 451)
2. What challenges does a company face in developing new products and
services? (p. 453)
3. What organizational structures and processes do manager
MKTG3306; SE-2, 2016, Lecture 1
Dr Richard L. Gruner
This unit will forever change
you know what this is.?
Whats wrong with
How many marketing messages
are we exposed to every day?