University of London The London School of Economics and Political Science
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  • 59 terms

    Term:

    marketing

    Definition:

    process of which companies create value for customers and build strong customer relationships in order to capture value from customers in return (Kotler & Armstrong)

    • Principles of Marketing
    • 59 terms
    • Vocabulary for Principles of Marketing. Find, create, and access flashcards with Course Hero.

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