The fifth step in customer decision-making process is postpurchase evaluation. Since my
product is university(I applied for Stony Brook University), I need to evaluate its quality after
entering and paying the tuition. This step is very important because
Braun Hair Shaver
1. The Braun Hair Shaver is shopping product because consumer need to make
decision of whether to buy them after comparing the price and function with other
hair shaver. And Braun Hair Shaver is not necessary for the life of all customer
SEAWOLVES MARKETPLACE ASSIGNMENT
What customer segments do they target?
They target their customer at students, faculty, and visitors.
How do they determine their customers needs and wants?
They determine their customers needs
MARKET SHARE AND CUSTOMERS PERCEPTION OF
Hellofs and Jacobson
What causes a relationship between market share and quality?
1) POSITIVE NETWORK EXTERNALITIES: The utility of a
product or service rises with increases in the number of other
SHUGAN ON LOYALTY
- Customer should be treated as an asset not a liability. Assets
- Indeed, customer loyalty ranks as one of the most valuable
assets of a firm - the flip side of brand equity (Aaker 1991).
- Today loyalty programs ask that
Editorial: Brand Loyalty Programs: Are They Shams?
Author(s): Steven M. Shugan
Source: Marketing Science, Vol. 24, No. 2 (Spring, 2005), pp. 185-193
Published by: INFORMS
Stable URL: http:/www.jstor.org/stable/40056949 .
Accessed: 08/09/2011 16:23