Qualitative Data Report
Briefly summarize your findings and relate them back to your research
objectives/questions and prior findings.
Detailed explanation of major findings
In this section, please group your findings and explain them in more deta
Print - If You're Creating Ads, Odds Are You're Talking to Yours.
If You're Creating Ads, Odds Are You're Talking to
Xyte Research Finds Adworld Thinks Differently
From the Average Joe
By Jack Neff
Published: June 07,
How Companies Learn Your Secrets - NYTimes.com
February 16, 2012
How Companies Learn Your Secrets
By CHARLES DUHIGG
Andrew Pole had just started working as a statistician for Target in 2002, when
An executive of an entertainment company decided that she knew
too little about the consumer segments she was serving or hoped to
serve. She had been practicing an obvious segmentation strategy
aiming some programs at younger audiences, some at older ones
90 percent of Russian Text4baby users follow messages advice .
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90 percent of Russian Text4baby users follow messages advice
Basic Considerations in Questionnaire
Questionnaire design is one of the most critical stages in the
survey research process.
A questionnaire (survey) is only as good as the questions it
asksask a bad question, get bad results
Sampling Design and
Census or Sample
Any complete group of entities that share some common set of
A subgroup of the elements of the population selected for
participation in the study.
Where are we right now?
Exploratory research to identify hypotheses
Secondary data analysis
Where are we headed?
Descriptive research to test hypotheses
Developing the survey
Collecting the data
Please email me the objective you would like to
work on and the research questions you want to
address (if you have already chosen those)
Upcoming Reports due
Introduction to Marketing
What is Marketing Research?
What is Marketing Research?
Marketing research is the function which links the consumer, customer, and public to
the marketer through information information used to identify
Defining the Marketing Research
Problem and Developing an Approach
Problem Definition and Approach Development Process
1. Problem Definition
Discussions with Experts and Decision Makers
What is the problem or opportunity you are fac
Know the tasks that are involved in problem definition
What is the difference between a management decision problem and a marketing research problem?
What is a research question and what is a hypothesis?
How are the management decis
College of Business
BUS 358 Marketing Research
TU/TH 11:30AM 1:00PM, Frey Hall 301
Instructor: Denise Buhrau, PhD, Assistant Professor
Office: Harriman Hall 309
Office Hours: Tuesdays 1:15PM 2:30PM, or by appointment
1. In females, the urethra is only used for urinating, not for reproduction, while in the male
the urethra is used for urinating and ejaculating semen/sperm.
2. Seminal vesicles, prostate gland, bulbourethral gland. Th
Assignment 3: Correlation and Regression
1. Does a product moment correlation of zero between two variables imply that the variables
are not related?
a. No. A product moment correlation of zero only implies that there is no linear
Assignment 1: Frequencies, Hypotheses Testing, and Cross-Tabulation
1. Develop survey questions for the following situations:
You want to utilize a categorical variable to assess income
How would you categorize your income? Low income,
Assignment 2: Testing Differences
1. In each of the following situations, indicate the statistical test you would conduct and WHY!
a. paired-sample a t-test. 1 IV (no subgroups, entire sample is considered), 2 DV (mean
Secondary Data Report
Outline your research objective:
Write down the research objectives you chose to work on.
Marketing and Research Databases
Outline your findings and explain how they relate to your research objective and
research question(s). Make su
Print - Question for Nielsen: What the Heck's a Television Set? .
Question for Nielsen: What the Heck's a Television
The Average American Household May Have Three
TVs, but Many, Many More Screens
By Jim Louderback