What Is a household?
Who lives in a certain place
Ex. Parents and their children
Going back to live with your parents
40% of marriages end in divorce
more socially acceptable
60 and 70s there were a lot more positions for
What other chapter is related to this? Motivation
What can affect our ability to se
Evoked set- what we can recall immediately
Consideration set- all of these brands and in the evoked set
Enert set we dont feel a
BUS 359 Exam 3
20. _ is a critical stage in the decision process because it motivates the consumer to action.
a. Problem recognition
b. Internal search
c. External search
d. Information storage
REF: p. 1
BUS 359 Exam 2
17. Madame Tussauds is a case of
a. seeing is believing.
b. haptic sensations.
c. auditory processing.
e. mobile commerce.
REF: p. 70
NAT: AACSB: Analytic
18. _ reflect(s) the process by which
BUS 359 Exam 1
Chapter 1 MULTIPLE CHOICE
16. The consumer behavior field looks at
a. how consumers are the most important element of the marketing mix.
b. the totality of consumers' decisions with respect to acquisition, consumption, and
disposition of go