ADPR 3510
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ADPR 3510 PR Research

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    Background Knowledge Expected

    Meetings Outside of Class

    Requires Lots of Research

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    • Profile picture
    Jul 18, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I would absolutely recommend PR Research. It is required for the PR degree, but it really is an enjoyable class. I really enjoyed the research aspect of PR as this course allows you to take a break from the creative writing and campaign crafting. Instead, you get to analyze the effectiveness of a campaign and implement research methods to collect data to back up your ideas.

    Course highlights:

    Public Relations Research focuses on how a PR practitioner can use research in an agency or corporate PR job to back up their findings or ideas. In the course, you attain a certification in Google Analytics, learn understand how research drives results in PR, and finally, complete a semester-long group research project. The research project allows you to apply many of the course elements you've learned (survey methods; data collection; data analysis) and produce real-world data that you can use to craft suggestions to a company or to prove that your campaign has been successful. For me, the research project was incredibly worthwhile because I now have tangible experience I can speak to in interviews, and it was helpful practice for implementing research methods for a company or client.

    Hours per week:

    3-5 hours

    Advice for students:

    If you don't enjoy research-backed projects or papers, you might find this class tedious. I enjoyed the fact that it wasn't opinion or creativity based but rather on the success of the survey methods and data analysis produced at the end of the course. If you like working with hard numbers and are willing to see your hypothesis proved incorrect, you will enjoy this course! The Google Analytics Certificate does require a lot of time and dedication, but it pushes your resume to the top in comparison to your peers. You just have to put in the effort, and you'll get the grade you want!

    • Spring 2016
    • Juan Meng
    • Yes
    • Background Knowledge Expected Meetings Outside of Class Requires Lots of Research

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